3 Ways to Find New Citation Directories for Local SEO

If you’re unsure what citations are when talking about SEO, I suggest you start with my post: Why Should Local Businesses Build Citations I find these everywhere, and the more I find, the more I can usually add to all of my clients’ websites! Remember, “citations” or directory listings can be very powerful for your […]

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June 13, 2017

Persistence Is Key

Some people think Gary Vaynerchuk is full of it, and I think he just doesn’t care what they think because, well, he made it. Here’s someone that truly hustled, and continues to hustle and succeed at pretty much everything he puts his hands on. I want to listen to that guy! You know what he […]

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June 7, 2017

A Framework for Understanding SEO

SEO has a lot of moving parts. Like I’ve always said, there are no secrets or shortcuts, but there is a steep learning curve, and it takes a lot of work. When you’re first learning SEO, it can get quite confusing, and sometimes it’s easy to forget why you’re doing certain things. For that, I […]

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June 1, 2017

Facebook as a Business Tool: Have a Clear Goal

The way that Facebook acts for businesses, ideally, is as a tool to drive new and repeat customers to your products/services. This isn’t always the case, and oftentimes we find ourselves investing our time and money into a rabbit hole with empty pockets and a feeling of disillusionment. That’s why it’s important to set clear goals […]

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May 31, 2017

Are You Wasting Your Adwords Budget?

Most likely. We all are to some degree, but some more than others. An Adwords campaign offers an abundance of data, but you have to know how to fish it out, and do it without breaking the bank. As a paid search marketer, this is terrifying and thrilling at the same time. I love the data, […]

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May 30, 2017

Facebook Marketing: 3 Vanity Metrics

Facebook gives marketers plenty of metrics to target, but not all of them can be directly linked to ROI. These are called vanity metrics, and while they may still be important, they can also be a black hole money pit if you’re not careful. Products / services with short sales cycles may not see the […]

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May 29, 2017

SEO for Insurance Agents

As more and more insurance agents attempt to grow their web presence, it will become harder and harder to pull off a successful SEO campaign for any small insurance agent. If you aren’t working on your web presence yet, you’re behind the curve, but you haven’t been left behind. There’s still time, but here’s what […]

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May 28, 2017

Split Testing Video Ads

After my first test with boosted video posts on Facebook, and my amazement when I saw the amount of reach that videos could get, I decided it was time to utilize video in my lead gen forms as well. I’ve published my results from the first test below I spent $20 and got over 585 […]

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May 27, 2017

3 Mistakes People Make When Choosing an SEO

Whether you’re goal is to hire a consultant, an agency, or an employee to do SEO in-house, there are a couple red flags that you should be wary of. If SEO is critical to your company, meaning that marketing online is a big part of your marketing strategy, then this is a really important hire. […]

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May 26, 2017

7 Ways Search Engines Are Changing in 2017

Search engines like Google, Bing and Yahoo are constantly updating their software, and this includes the algorithms they use to rank websites in the search results. Why does this matter for small business owners? Well, if you’re not keeping track of your website’s rankings yet, don’t worry too much, because it’s doubtful your moving around […]

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May 25, 2017