Optimize Your Google Adwords Campaigns Using These 5 Metrics

It’s a poorly kept secret that Google uses adspend as an organic ranking factor. It may not be fair, but we’re all just consumers living in Google’s world. Google is a company too, and Google Adwords is big business for them, so it’s no wonder they encourage businesses to “pay-to-play” in this manner. Whether you […]

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November 6, 2017

How to Setup Google Search Console

You’re website is live, and you’ve setup Google Analytics and added the code to your website. What’s next? Next, you want to make sure that your website gets indexed by Google so that it can begin showing up in search engine results… and you can start making money! Google Search Console (which used to be […]

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August 25, 2017

How to Set Up Google Analytics

Google Analytics is a free software that tracks your website’s performance for you. While there are plenty of other analytics software available, Google Analytics is considered standard. Google Analytics tracks your website traffic, provides the data in accessible reports, and is a very powerful tool that you should be taking advantage of. Google Analytics is […]

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August 19, 2017

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Article Backlinks: What They Are and How to Get Them

These are probably my personal favorite types of backlinks, but they can be tricky! Creating and submitting articles to article directory sites can be a great way to get your content out there and also put it to work for you. By writing articles that are relevant to your industry and posting them in popular […]

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July 28, 2017

Landing Page Links: What They Are and How to Get Them

Done correctly, landing page links could be the most powerful free link out there.  To summarize: A landing page link is a backlink from a small website (1-5 pages) that you created using content based around what you’d like to rank for. Here we will cover how to create these powerful links, where to build […]

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July 22, 2017

Citation Backlinks: What They Are and How to Get Them

Citation links are sometimes called “implicit backlinks.” This is because there isn’t always an actual link there to a website. You may be asking yourself, “well then, what’s the point?” The point is that you want Google to understand where in the world your business is located, especially if you’re a local business! The way […]

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July 9, 2017

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Branding Backlinks: What They Are and How to Get Them

Beginning in March of 2012, Google began weighing social branding and profile pages more heavily in their search engine algorithms. Their exact wording on better profile page indexing is as follows: “This change improves the comprehensiveness of public profile pages in our index from more than two-hundred social sites.” This indicates that Google values links […]

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July 8, 2017

How to Perform a Homepage SEO Audit

Your website’s homepage is the face of your company’s online presence. It is the most important page on your website, which is why we’re going to treat it a little bit differently than other landing pages. Whether you’re creating a new homepage or updating an existing one, it’s usually a good idea to plan for […]

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July 6, 2017

How to Brainstorm for Keywords

Keyword research is fundamental to any successful SEO campaign. This needs to be done before you ever begin optimizing your website, and if possible, before you even build your website. It’s important to know what your customers are typing into Google and Bing, and this doesn’t have to be as difficult as it sounds! It […]

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July 3, 2017

3 Questions to Help Define Your Business Value Proposition

What is it that you produce (product or service) that other people want? In this post we’re going to talk about what makes your business great, and establish a baseline for your future SEO endeavors. Before you go off and start attacking your new SEO strategy, consider three things: What value does your company provide? […]

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June 30, 2017